“The ones that need me got me
The ones that doubt me can’t stop me
Even the ones who said “forget him”
you bet they ain’t forgot me
You either wanna hit me or hold me
Those who hate me don’t know me
The ones that don’t trust anybody, trust me
The ones who like me love me…”
The Devil Don’t Sleep
Brantley Gilbert lives in Jefferson, Georgia rather than – like so many country stars — Nashville. It’s not that he’s not serious about his music, or his career, but somethings run deeper. Or as he sings in “Grown Ass Man” from his platinum Just As I Am, “I got a home.” That home is rich with life, truth, friends, history – and those are the raw materials that have made Gilbert one of only four country artists with back-to-back platinum certified albums.
For Gilbert, who won the 2014 American Music Award for Favorite Country Album for Just As I Am, every album is another chapter in the life the unrepentant good ole boy has led. Whether it’s raising hell, standing tall or bottoming out, Gilbert’s truth speaks to the heart of blue collar life in the 21st century: hard working, fun loving and deeply committed to the people he loves.
With The Devil Don’t Sleep, the songwriter/rocker delivers sixteen songs that consider life after letting go of the bottle. But this is not a sober record: it takes on love, getting the girl back, finding the thrill in the moment, standing up for those you love and remaining vigilant in a world filled with temptations and bad deals.
“Every love song I’ve ever written,” the man nominated for the CMA Song of the Year for Jason Aldean’s “Dirt Road Anthem” admits shyly, “has been about my wife. Meeting her, loving her, losing her – and getting her back. Life takes you a lot of places, but how I felt about Amber never really changed.
“The rest of the album are songs from my life. ‘Bro Code’ isn’t what you think. It’s putting a guy on notice about how he’s treating his girlfriend – and ‘Bullet In A Bonfire’ tells an abusive old boyfriend how it’s gonna be. To me, that’s what it means to be a man: stand up for the people who need it, especially women.”
Again working with Dann Huff (Keith Urban), the slow burn electric guitars, crashing drums and acoustic flourishes define the heavy country fused with hard rock edge of Gilbert’s musical attack. Not for the faint of heart or the hardcore traditionalists, these songs are the anthems of the BG Nation, a fan-base so devoted they braved the worst of winter to make last year’s Blackout Tour of arenas across the heartland standing room only and his summer Take It Outside shed tour sold out all the way through two packed night’s at Denver’s iconic Red Rocks.
With the worked hard for it lead single “The Weekend” and The Madden NFL 17 track “It’s About To Get Dirty,” Gilbert continues his full-throttle take on letting off steam. That velocity continues in the title track, “Bullet In A Bonfire” and the forewarning “Tried To Tell Ya.” All the high impact you’d expect from the man who’s run with bikers, almost died and come back stronger than ever.
There’s a sexiness present, too. From the silky ballad “Baby Be Crazy,” where Gilbert recognizes the power of a woman to pull him back, the creeping realization that she’s “In My Head,” the hip-switching funk of “You Could Be That Girl” and the slow groove return to the one you first loved “Way Back,” Gilbert shows a romantic streak that suggests how deep his passions truly run.
There’s a more thoughtful undercurrent on The Devil Don’t Sleep as well, songs that have less bombast and more room to think. “We’re Gonna Ride Again” is an elegy for one who’s gone, the pensive truth-taking “Outlaw In Me” considers who he is and the stark salvation ballad “Three Feet of Water,” a simple piano part and a more reserved vocal deliver a mortal man to redemption.
“Forgiveness is a matter of choice and surrender,” says the preacher’s son. “It’s a promise we’re all given, but we have to make the decision. Then we have to work hard and remember why we put here.”
Part of why Gilbert was put here is to serve as a talisman for his fans. Singing for the unrepresented, the unheard and the unseen, he gives voice to the heart of America. It’s simple truths, the kind of basic common sense and grace that gets lost in the talking heads, the cognoscenti and the powerbrokers who forget this country runs on real people doing actual jobs and not worrying about how they’re seen.
For Gilbert, who’s done USO Tours, put together and headlined a benefit show for 80,000 on the river bank in Chattanooga after a sniper killed 5 servicemen at a recruiting facility, met with countless Make-A-Wish kids and wrote the #1 “One Hell of an Amen” to celebrate a life lost after a hard fight to cancer and a pair of friends – one who died in the other’s arms – in the Middle East, it’s how we hold each other up that matters. It’s also what made The Devil Don’t Sleep take so long – and be so large.
“I don’t make fast albums: I have to live my life, let it sink in and then write the songs,” he explains. “For me, I don’t rush the music. I want it to be right. But then I also want to give the fans as much music as they deserve. To me, this is a conversation – and these songs are catching them up, telling them about what’s happened since Just As I Am.
“There’s been a whole lot of good. There’s been some time to think. And there’s also been a whole lot of real. Knowing you can get to a good place is one thing, staying here is another. That’s why this record is called The Devil Don’t Sleep: he doesn’t, and you’ve always gotta be aware. You don’t have to live in fear, just know and pay attention.”
Brantley Gilbert’s The Devil Don’t Sleep Lands Jan. 27
Deluxe Includes 16 Songs PLUS 10 Extra Tracks
Go Deeper Into The Hard-Edged Songwriter’s Next Chapter
Nashville, TN: For Brantley Gilbert, his back-to-back platinum success comes from writing about his life – and watching the people who live like he does respond. If Halfway To Heaven was the story of a young man in the clutches of all it means to be wild, and Just As I Am considered the consequences of the life and the good times getting there, The Devil Don’t Sleep marks the next phase of the working class country icon in the making’s life.
Sixteen songs on the regular disc. Ten more on the Deluxe Edition. It’s a whole lot of music from country music’s hardest hitting songwriter/artist. It’s also a lot of life lived.
“A lot has happened,” marvels the man nominated for CMA Song of the Year for Jason Aldean’s signature “Dirt Road Anthem.” “And anyone who knows me knows that every album is another chapter of my life. Even though it’s my life, even though some of what I write about is very specific to what happens to me, I think the challenges, the places where we figure things out are all the same – no matter what we’re facing, realizations all mean the same things.”
Though “The Weekend” explodes as one of Gilbert’s industrial strength five o’clock Friday party anthems, The Devil Don’t Sleep works a celebratory tip for other reasons. As Gilbert is quick to point out, the songs offer a cautionary undertow because, as the title suggests, temptation is a non-stop reality – and people need vigilance to avoid backsliding into the very things that defeat them.
“By now, everyone knows the story turned out okay for me,” laughs the man who sold out his entire BlackOut arena tour last winter, as well as his Take It Outside amphitheater tour which closed with two nights at Red Rocks. “But the truth is there’s always temptation, there’s always something – whether it’s work or substances or gambling or whatever – that can pull you off the path. For me, thankfully, I got through it, got the girl back, got to keep my career moving…”
As a tortured soul trying to walk the straight and narrow but always feeling the pull of the devil’s right hand, The Devil Don’t Sleep is supplemented with a Deluxe version that captures the roots of his songwriting and the essence of his blistering live shows. The expanded package represents a fuller look into the hard-hitting songwriter’s journey to where he is now: one of four country artists to mine back-to-back platinum albums for sticking to his unapologetically rock-country hybrid on Halfway To Heaven and Just As I Am, six #1s including Aldean’s “Dirt Road Anthem” and “My Kind of Party” and his own “Country Music Be Country Wide,” “Bottoms Up,” “You Don’t Know Her Like I Do” and the deeply personal “One Hell Of An Amen,” two consecutive sold-out headlining tours and the love of the girl he lost along the way and the 2014 American Music Award for Favorite Country Album.
Tapping into the outlier, the roughneck, the downhome and the downtrodden, the songwriter/rocker from Jefferson, Georgia tears music from actual life, Gilbert knows vigilance is required even in the best of times. Gilbert admits, “Trying to get the whole story on the album was a little more than we’d bargained for. We tried every which way, but in the end, it seemed like we needed to do the straight-up record. But then for the folks who really go deep, I wanted to give them a piece of the last year on the road. We recorded live at Red Rocks at the end of the tour, and you can feel how hard they rocked. And I wanted that on this record…”
And he’s also heard the fans, who keep asking for older songs that have never been available on record. Amongst the previously unreleased tracks to be included on The Devil Don’t Sleep Deluxe are “You Promised,” with over 24 million YouTube views and “I’ve Been There Before.”
“Life isn’t just chapters,” explains the songwriter/rocker. “What happens before influences what happens next. Not always the way you’d expect. Sometimes you don’t even see it ‘til later. But with these CDs, I feel like it’s the story and then more of the story. You know, depending on how deep you want to go, it’s a way to understand the journey to The Devil Don’t Sleep.”
The Devil Don’t Sleep arrives Jan. 27th.
See Gilbert Take This Music to the Road on his The Devil Don’t Sleep Tour
Feb. 2 Reading, PA Santander Arena
Feb. 3 State College, PA Bryce Jordan Center
Feb 4 Portland, ME Cross Insurance Arena
Feb. 9 Wichita, KS INTRUST Bank Arena
Feb. 10 Cape Girardeau, MO Show Me Center
Feb. 11 Charleston, WV Charleston Civic Center
Feb. 16 Glens Falls, NY Glens Falls Civic
Feb 17 Youngstown, OH Covelli Centre
Feb 18 Florence, SC Florence Civic Center
Feb 23 Evansville, IN Ford Center
Feb 24 Greensboro, NC Greensboro Coliseum
Feb 25 Louisville, KY KFC Yum! Center
March 2 Rosemont, IL Rosemont Theater
March 3 Moline, IL iWireless Center
March 4 Kansas City, MO Sprint Center
March 16 Baton Rouge, LA Baton Rouge River Center
March 17 Jackson, MS Mississippi Coliseum
March 18 Corbin, KY Corbin Arena
April 6 Saginaw, MI Dow Event Center
April 7 Bloomington, IL US Cellular Center
April 8 Columbus, OH Schottenstein Center
April 20 Bossier City, LA CenturyLink Center (LA)
April 22 Southaven, MS Landers Center
April 28 Des Moines, IA Wells Fargo Arena @ Iowa Events Center
April 29 Duluth, MN AMSOIL Arena
ALL Dates Subject to Change; Check with Local Venue Before Traveling Long Distances
For Immediate Release
Jan. 24, 2017
Brantley Gilbert Mines Deep Press for The Devil Don’t Sleep
Tennessean A-1 Cover & Nashville Scene Tell The Story
of How The Back-To-Back Platinum Artist Survived To Write This CD
Nashville, TN: While Brantley Gilbert never thought the next chapter of his life – albeit a wild life straightened out – was anything more than the continuation of the story he’s been sharing with his rabid fanbase, The BG Nation, the back-to-back platinum underdog has found a resounding response to emerging from a wild life to a happy ending on The Devil Don’t Sleep. And that story has seen landed the man The New York Times has praised for “his active intelligence about melody and texture” on the front page of The Tennessean and inside Nashville’s indie weekly The Scene.
“All I know is to write my life, and the lives of people around me,” Gilbert says of The Devil Don’t Sleep with his trademark humility. “Obviously a lot has happened to me in the last several years. For me, there’s a good ending, and a lot more songs to write. The devil doesn’t sleep, you have to be vigilant – and you also have to live your life.”
Chronicling Gilbert’s emergence from the blur, The Tennessean notes the hard charging songs are on there, but also notes in the A-1 profile, “there also are nods to his new way of living on the album, for which he co-wrote all the songs. In the most beautiful track, ‘Three Feet of Water,’ Gilbert writes of redemption and baptism, and in the album’s title track, Gilbert sings about remaining vigilant against anything that might drag him back down.”
Nashville Scene’s profile echoes the life that’s forged these songs. Validating the rough’n’rowdy side of what the roughneck rural songwriter embodies, Chris Parton also acknowledges the critical shift, offering, “now the thoughtful side of Gilbert’s new music is attracting as much attention as the rowdy stuff. A boozy jam called ‘The Weekend’ is Devil’s first single, but the title track is all about the daily struggle to outrun personal demons, not embrace them.”
Quietly built himself into a songwriter who taps into the gut of the outlier, the roughneck, the downhome and the downtrodden, Gilbert’s six #1s include writing Jason Aldean’s signature “My Kind of Party” and the CMA Song of the Year nominee “Dirt Road Anthem.” For the fans who clamor to his shows, shouting along to albums cuts that’ve never seen the radio, these songs torn from their lives – and provide the kind of hard-hitting performances that made his Take It Outside Tour one of the summer’s biggest tours, including to two sold out nights at Denver’s Red Rocks Amphitheater, 14,806 people in Detroit and 15,038 in Cincinnati.
With his Devil Don’t Sleep Tour kicking off in Redding, PA on Feb 2, it won’t be long until Gilbert unleashes his new music on the flyover states. Like so many of the fans, the Jefferson, Georgian is committed to finding his place in the world, embracing life on its terms and creating a way to be that lifts people up. Sounds Like Country singles out “Outlaw Like Me” in their review, suggesting like much of the album, “It deserves more than a casual listen. On one hand, you might just think this is another ode to the good-hearted woman who loves her bad boy, but the lyrics show a man who is fighting against himself to open up as he’s never done before.”
For the man who picked up the American Music Awards’ Favorite Country Album for Just As I Am, it appears The Devil Don’t Sleepcontinues the tradition of speaking to the heart of working America. With profiles coming in American Songwriter, NPR and Billboard, the story is starting to get told; but if you don’t want to wait, all you have to do it listen.
His winter/spring’s Blackout 2016 arena tour played also to unprecedented numbers, as the man who won the American Music Awards Favorite Country Album for Just As I Am took his music to the heart of the rust belt, the true Midwest and across the South in the dead of winter. The Take It Outside amphitheater tour has also seen the BG Nation turn out night after night.
“The people who love my music like to rock hard, to have fun, butthey look a little deeper than people think they do,” the man The New York Times hailed for his active intelligence about melody and texture” explains. “That’s why we try to take all the songs even further live. Because if you love the records, we know you’re gonna want it to hit you between the eyes when you come out to the show. And that fires us up.”
Big Hassle Media
Big Hassle Media
Big Machine Label Group
Big Machine Label Group
AND BABY MAKES THREE —
Brantley & Amber Gilbert Are Expecting First Child!
The Ultimate Fairy Tale Adds Another Happy Chapter
Jefferson, GA: First he found the girl, then he lost the girl – and finally, Brantley Gilbert got the girl back. Like every classic romance, Brantley and Amber Gilbert had a broken road to finding their way back to each other, but true love remains life’s best compass. And now the couple, who’ve known each other since childhood, are pleased to announce they’re expecting their first child.
“We’ve had such a hard time keeping a secret,” says the soon-to-be dad and proud owner of back-to-back platinum albums Just As I Am and Halfway To Heaven. “But the doctors wanted us to wait past the first trimester. So here we are.”
PEOPLE and People.com broke the news exclusively at just after noon Eastern time.
For the man who’s written every love song, every loss song, every fun song and every yearning about his now wife Amber, the coming child completes their love story – and opens a new chapter on the pair’s life together.
In the meantime, the Country Music Association Song of the Year nominee for “Dirt Road Anthem” is back on the road shortly. Kicking off the summer leg of his The Devil Don’t Sleep Tourin Tampa on June 2nd at the Midflorida Credit Union Amphitheater, he’ll be hitting the Southeast, Midwest and Heartland through the fall.
As The New York Times has said of Gilbert’s creative axis, “Mr. Gilbert comes on like a revving monster-truck engine, backed by heavy rock guitar, but there’s a slyness to his singing. Beneath his boxy exterior, there’s an active intelligence about melody and texture,” while Entertainment Weeklyconcurs,,“With swaggering guitars, catchy hooks, and a DGAF attitude, Devil promises to keep the ‘One Hell of an Amen’ singer at the top of the country charts,” while Nashville’s alt-weekly The Scene expands on those assessments, writing the thoughtful side of Gilbert’s new music is attracting as much attention as the rowdy stuff. A boozy jam called ‘The Weekend’ is Devil’s first single, but the title track is all about the daily struggle to outrun personal demons, not embrace them.”
For now, the big news isn’t “The Weekend” hitting the Top 5, the sold out winter arena tour through the Rust Belt or the NPR essay The Devil Don’t Sleep inspired. Right now, there’s a baby on board, and Brantley Gilbert can’t wait. Read all about it online now — and in this week’s copy of PEOPLE, on stands Thursday.