Contact

Big Hassle Media NY
40 Exchange Pl, Ste. 1900
New York, NY 10005
P 212.619.1360

Big Hassle Media LA
3685 Motor Ave Suite 240.
Los Angeles, CA 90034
P 424.603.4655

Publicity

Joyner Lucas

Contact

Ken Weinstein
weinstein@bighassle.com

Michael Eisele
michael@bighassle.com

Greg Miller
greg@bighassle.com

Biography

As if his prodigious musical output weren’t enough, Lucas is also a dedicated philanthropist, innovator, and entrepreneur. “ADHD” – as well as all previously released ADHD tracks – was created entirely on the groundbreaking artists platform, Tully. Founded in 2015 by Lucas and manager/technology entrepreneur Dhruv Joshi, the Tully App puts the power of production, promotion, and distribution into the hands of the creators themselves, enabling the artist and their teams to better utilize digital tools while streamlining invention and the collaborative process. Tully is available now via Apple’s App Store and Google Play; for more information, visit https://tullyapp.com.

Lucas, in his role as Tully’s leading artist and chief evangelist, is currently hosting Tully Songwriter Sessions in 20 cities across the United States, introducing the app and its services to both aspiring and established artists of all genres. Only 25 seats are available in each city – for details and ticket availability, visit http://tullyevent.pagedemo.co.

“What Tully allows me to do is take my ideas and have them in a single creative space,” Lucas says. “It allows me to have freedom. Tully is something that that has been very beneficial for me. I write all my music on there. Everything is consolidated – my lyrics, my beats, certain ideas that I come up with. It’s just an awesome app. We’ve got hundreds of thousands of users on there, using it actively, and it’s growing every single day. I like that we can take a lot of things that weren’t available before and give them to artists as tools for them to use to help improve on their craft.”

Long known for his indefatigable efforts in pursuit of social equality and the greater good, Lucas continues to pay it back with every move, not just doing good work as an artist but doing good works in the real world. He is currently offering support for single mothers across the country after a recent experience at the grocery store where he witnessed a local mom coming up short for her bill. The eternally activist MC not only stepped in to cover the cost, he took to his hugely popular Instagram and promised to give $500 each day to a single mother in need through September, suggesting his millions of followers – and “celebrity friends” – join him by using the hashtag  #helpsinglemotherschallenge.

Born and raised up in Worcester, MA, Joyner Lucas fell in thrall to hip-hop right from the jump, first displaying his nascent rap skills at just seven years of age. Lucas focused and developed his unique talent and singular worldview on a series of underground mixtapes, leading XXL to declare him “one of the fastest-rising names out of the New England area.” He drew national attention with 2014’s “Backwords,” followed in 2015 by his breakthrough mixtape, ALONG CAME JOYNER and its breakout single, “Ross Capicchioni.” The track – and its bravely challenging companion visual – chronicles the true story of a Detroit gang shooting, told from the POVs of both the teenage victim and the shooter himself. “Ross Capicchioni” drew attention throughout the hip-hop universe, with none other than Busta Rhymes declaring himself “amazed…I can’t even put it into words.”

Lucas kept moving forward, displaying his astonishing lyrical skills with a memorable spot on the 2015 BET Hip-Hop Awards Cypher and collaborating with fellow artists like Jarren Benton, Locksmith, TechN9ne, Statik Selektah, and Logic. 508-507-2209 arrived in 2017 and promptly rose to the top 10 on Billboard’s “Heatseekers Albums” chart, fueled by single/videos such as “Ultrasound,” “Just Like You,” and the devastating “I’m Sorry,” the latter joined by an equally companion video now approaching 55 million individual views via YouTube alone.

508-507-2209 also earned national acclaim, with XXL praising it as “a showcase of the sort of technical mastery that made Joyner into one of rap’s most exciting up-and-comers.” “Lucas’ music maintains its satisfying nucleus of incisive storytelling mixed with street edge,” raved DJBOOTH, “but all the details are more vivid and pristine. The production artfully matches the tone and themes of his lyrics, and Lucas raps with the confidence of an artist that can finally focus on their art and nothing else.”

That confidence fully manifested with 2017’s milestone single, “I’m Not Racist,” an unapologetic examination of the inescapable polarization that pervades any discussion of contemporary race relations. Hailed by CNN as “the brutal race conversation nobody wants to have,” the RIAA gold certified track and its companion visual – now with over 128 million views HERE – proved a viral sensation, drawing high profile media coverage spanning ComplexXXLRevoltVulture, and the UK’s The Independent, among many others. Furthermore, the frankly remarkable “I’m Not Racist” video was later honored with a “Best Music Video” nomination at the 61st Annual GRAMMY® Awards.

2018 saw not only the birth of the ADHD project with the aforementioned “I Love,” but also a string of single releases – including “Stranger Things,” “I Don’t Die,” and “Just Let Go” – which marked the start of Lucas and Chris Brown’s collaborative work in progress, ANGELS & DEMONS. More recently, Lucas and Brown teamed up for “Need A Stack (Feat. Lil Wayne & Joyner Lucas),” an acclaimed highlight of Breezy’s 2019 worldwide #1 LP, INDIGO.

Indeed, Lucas is among hip-hop’s most in-demand collaborators and featured artists, including such shared tracks as “Run It,” Too $hort’s “Ain’t My Girlfriend (Feat. Ty Dolla $ign, Jeremih, French Montana, Joyner Lucas),” “Wrote My Way Out Remix (Feat, Royce Da 5’9″, Joyner Lucas, Black Thought, Aloe Blacc)” – originally featured on 2016’s chart-topping THE HAMILTON MIXTAPE – and of course, Eminem’s “Lucky You (Feat. Joyner Lucas),” the latter of which reached #6 on Billboard’s “Hot 100” – Lucas’ top 10 debut and highest chart placement to date – before earning a GRAMMY® Award nomination for “Best Rap Song.” Moreover, “Lucky You (Feat. Joyner Lucas)” proved an international blockbuster, ascending to the top 10 on charts in such far-flung locales as Australia, Canada, Finland, Greece, Ireland, New Zealand, Norway, Portugal, Sweden, Switzerland, and the United Kingdom. The “Lucky You” companion video was equally popular, now with over 118 million views via YouTube HERE.

All told, Joyner Lucas has walked an idiosyncratically independent route, creating extraordinarily original work under his own terms and schedule, fully embracing the freedom that path allows. The gradual, focused release of the ADHD project shows a complex and gifted artist turning his disorder into a superpower, moving quickly between myriad ideas and angles and then later unifying them into an ultimate whole. Indeed, ADHD is being released on an ADHD schedule – that is to say, there is no schedule.

“Interestingly enough, it’s hard to focus on a plan,” says Lucas. “You know when you have ADHD, you’re kind of all over the place. It’s really just about dropping records and gauging things from there. Maybe I’ll drop the entire project extremely soon, but then again, it may not make sense to do that. Maybe I’ll let ‘ADHD’ live for a while and then stop. We don’t know. It just depends. You just keep going, you know?”

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