Now, Now

Contact

Chris Vinyard
Big Hassle Media
vinyard@bighassle.com
212-619-1360

Biography

Now, Now
Threads

The second full-length release from Minneapolis based Now, Now – explores the fragile and often transitory nature of our existence, our perceived understanding of the world around us and relationships shared with others physically and emotionally. Produced by Howard Redekopp (Tegan and Sara, An Horse, New Pornographers), Threads forms a sprawling sonic endeavor that showcases the bands incredible growth as songwriters and musicians. Vulnerable vocals give way to oceans of sound retaining definition via deftly layered guitar parts augmented by lingering synths which alternate between background and center stage.

This past June, Now, Now, a trio composed of Cacie Dalager (Vocals, Guitar), Jess Abbott (Vocals, Guitar), and Brad Hale (Drums, Synth) packed up their van and drove 1800 miles across North America to record with Redekopp in Vancouver, BC. Beyond the geographical shift, the recording felt miles removed from their full-length debut Cars. Released in 2008 prior to Abbott joining the band, Cars saw the fresh out of High School Dalager and Hale traveling the United States non-stop and finding their way onto European arena tours. Through word of mouth and constant touring, Now, Now (formerly Now, Now Every Children) began building a support system of fans and friends, including Maine native, Abbott. Hale and Dalager quickly became fans of the music Abbott was making in other bands; “It was kind of funny because she and I used to make jokes about how in an alternate universe we would probably be in a band together,” recalls Dalager. “We had a practice where she played for us the parts she had written for songs off Cars, recalls Hale. It was apparent from those sessions Abbott could bring something to Now, Now. “Her guitar work is amazing,” says Dalager, “and just adding another creative brain into the mix was refreshing for us.”

Soon enough, Abbott relocated to the Twin Cities to become the third member of Now, Now Every Children, sharing equally in songwriting and vocal contributions. Dropping “Every Children” from their name, Now, Now began working on the Neighbors EP, an experiment in writing and recording for the first time as a three piece. Though the original plan was to self-release the EP, it found a home at No Sleep Records, who encouraged the band to tour through the first half of 2011.

It was during this time another relationship formed during the years following Cars began to grow. Chris Walla, guitarist/producer of Death Cab for Cutie, had taken an interest in the band’s music. “From the very first time we had contact with him,” explains Hale, “he was always excited and positive about things.” Support from an artist they admired musically and personally proved inspiring to Now, Now. At SXSW 2011 Walla came to each of their shows, helped them lug gear and even talked a police officer out of giving them a parking ticket. With mutual admiration all around, it was natural for Now, Now to sign to Walla’s Trans- Records. “In working with Chris and his label,” explains Abbott, “we’ve been given a lot of freedom to make sure we’re happy with the music. We run at a slower place as a band, and he’s not pushed us, but instead given us our time. It’s nice to have that from somebody who could probably sign any number of bands, and make them do what he wants.”

With a true sense of purpose and excitement they hadn’t felt in years, Now, Now made the trip to meet with Redekopp to record Threads. “What people will specifically notice about the songs on Threads,” says Hale, “is the way that they are put together. We spent a lot of time going through the basic song ideas and restructuring them to make them their best. Since we haven’t released a full-length in so long,” he explains, “we wanted to make sure we were all loving everything about it before we went all the way out there to record.” Between recording and tracking at three studios in Vancouver, the band would hang out with Redekopp at his house or watch him hit the half pipe at a local skate park. ”He became an extended member of the band;” explains Dalager, “he got inside our heads and understood everything we were going for.” During the recording Now, Now could tell they were hitting their stride for the first time. “As happy as we are with Neighbors,” Abbott says, “a lot of things didn’t click because we were just learning how to write together.” Dalager notes, “We killed ourselves over Threads. That sounds dramatic, but everything about it was excruciating in a good way. Every little idea was worked to its best.” As a result, “this is the first release we feel really proud of.”

With the album complete, Now, Now look to the future with great anticipation. “This band feels like an extension of us as people,” explains Dalager. “It’s something we’ve been nurturing for a long time and is all we really care about; something we’ve worked really hard for and need to make happen no matter what.”

Press Releases

Dec 09 2011 Now, Now sign to Trans- Records for New Album Announcement
NOW, NOW SIGN TO CHRIS WALLA’S TRANS- RECORDS

NEW ALBUM THREADS TO BE RELEASED MARCH 6^TH 2012

LEAD TRACK “DEAD OAKS” AVAILABLE FOR DOWNLOAD

Trans- Records and Now, Now (nownowband.com) are excited to announce the release of their sophomore full-length album Threads, due out March 6th 2012. Produced by Howard Redekopp (Tegan and Sara, An Horse, New Pornographers), Threads is a sprawling sonic endeavor. On the album, vulnerable vocals give way to oceans of sound retaining definition via deftly layered guitar parts augmented by lingering synths, which alternate between background and center stage.

As a first listen to the record they are releasing the song “Dead Oaks” to fans.

“Dead Oaks” – Stream and Download at SoundCloud
http://soundcloud.com/trans-records/now-now-dead-oaks

This past June, Now, Now, composed of Cacie Dalager (Vocals, Guitar), Jess Abbott (Vocals, Guitar), and Brad Hale (Drums, Synth) packed up their van and drove 1800 miles across North America to record with Redekopp in Vancouver, BC. It was with great anticipation and some nervous energy that they approached the new album. “Since we hadn’t released a full-length in so long,” explains Hale in reference to their 2009 debut Cars, “we wanted to make sure we were all loving everything about it before we went all the way out there to record.” During the recording Now, Now could tell they were hitting their stride for the first time. “We killed ourselves over Threads,” notes Dalager. “That sounds dramatic, but everything about it was excruciating in a good way. Every little idea was worked to its best.”

It was earlier that spring that they’d begun to solidify a relationship with Trans- Records founder and Death Cab For Cutie guitarist/producer Chris Walla, who had become a fan of the band through their earlier releases. At SXSW 2011 Walla came to each of their shows, helped them lug gear and even talked a police officer out of giving them a parking ticket. With mutual admiration all around, it was natural for Now, Now to sign to Walla’s label, paving the way for the coming release of Threads. “In working with Chris and his label,” explains Abbott, “we’ve been given a lot of freedom to make sure we’re happy with the music.”

With the album complete, Now, Now are excited for a big 2012. They plan to tour the country extensively in support of Threads, including stops at SXSW and summer festivals along the way.

nownowband.com
facebook.com/nownowmusic
twitter.com/nownowband
trans-records.com
Jan 17 2012 NOW, NOW ANNOUNCE TOUR WITH THE NAKED AND FAMOUS
NOW, NOW ANNOUNCE TOUR WITH THE NAKED AND FAMOUS

RELEASE NEW SONG “SCHOOL FRIENDS” FOR DOWNLOAD
AVAILABLE AT NowNowband.com

NEW FULL-LENGTH ALBUM THREADS OUT MARCH 6
VIA CHRIS WALLA’S TRANS- RECORDS

Trans- Records and Now, Now are happy to announce dates for a month long tour this spring with The Naked And Famous. The tour will come on the heels of the release of Threads March 6^th, and an appearance at SXSW 2012. As a follow up to the song “Dead Oaks,” unveiled by the band last month as a first taste of the new album, Now, Now are giving fans another preview of what’s to come from their Howard Redekopp (Tegan and Sara, An Horse, New Pornographer) produced record by making the song “School Friends” available for download.

www.nownowband.com

“On their Facebook page, Now, Now introduces themselves as ‘tiny Midwest kids donning tight jeans and awkward posture,’” writes Nylon in describing the “infectious guitar riffs, singalong choruses,” found on Threads. “But trust us,” they go on to say, “there’s a lot more to this Minneapolis indie pop trio than that.”

This past June, Now, Now, composed of Cacie Dalager (Vocals, Guitar), Jess Abbott (Vocals, Guitar), and Brad Hale (Drums, Synth) packed up their van and drove 1800 miles across North America to record with Redekopp in Vancouver, BC. During the recording the band could tell they were hitting their stride for the first time. “We killed ourselves over Threads,” notes Dalager. “That sounds dramatic, but everything about it was excruciating in a good way. Every little idea was worked to its best.” It was earlier that spring that they’d begun to solidify a relationship with Trans- Records founder and Death Cab For Cutie guitarist/producer Chris Walla, who had become a fan of the band through their earlier releases after San Francisco’s John Vanderslice recommended he listen to the band’s debut album Cars.

With the help of Trans- Now, Now are excited for excited at the prospects of reaching new fans and new heights in 2012.

www.nownowband.com
www.trans-records.com

Upcoming Tour Dates:

MARCH
* = w/ The Naked & Famous, Vacationer

13-18 – SXSW 2012
23 – Austin, TX – Stubb’s Waller Creek Amphitheatre*
24 – Houston, TX – House of Blues*
25 – New Orleans, LA – House of Blues*
27 – Orlando, FL – The Plaza Live*
28 –St. Petersburg, FL – State Theatre*
30 – Miami, FL – Grand Central*
31 – Athens, GA – 40 Watt Club*

APRIL
01 – Carrboro, NC – Cat’s Cradle*
02 – Richmond, VA – The National*
06 – Pontiac, MI – The Crofoot*
09 – Indianapolis, IN – The Vogue*
10 – Nashville, TN – Mercy Lounge*
12 – St. Louis, MO – The Gargoyle (Wash U)*
13 – Milwaukee, WI – Turner Hall Ballroom*
14 – Madison, WI – Majestic Theatre*
17 – Kansas City, MO – The Midland Theatre*
19 – Salt Lake City, UT – The Depot*
Jan 31 2012 Now, Now Release Digital EP and Annc New Tour Dates
NOW, NOW RELEASE DEAD OAKS DIGITAL EP ON iTUNES TODAY
FEATURING NEW UNRELEASED B-SIDE “SHIFTING”

DATES ADDED TO SPRING TOUR WITH THE NAKED AND FAMOUS
INCLUDING NYC, LA, AND SELECT HEADLINE SHOWS

SOHOPMORE ALBUM THREADS OUT MARCH 6^TH ON TRANS- RECORDS

Now, Now and Trans- Records are giving fans a chance to take a few of their new songs home with them ahead of schedule with today’s release of the Dead Oaks digital EP. Available on iTunes, the 3 song EP includes “Dead Oaks,” and “School Friends” from their forthcoming sophomore album Threads (3/6, Trans-Records), as well as the album b-side “Shifting.” The Minneapolis based trio have also announced additional spring tour dates including gigs with The Naked And Famous in Los Angeles and New York as well as a few headlining shows in early April. Upcoming tour dates below.

Stream “Shifting” on Soundcloud
iTunes Purchase Link for Dead Oaks Digital EP

Now, Now, is composed of Cacie Dalager (Vocals, Guitar), Jess Abbott (Vocals, Guitar), and Brad Hale (Drums, Synth). This past June they recorded their new album Threads with producer Howard Redekopp (Tegan and Sara, New Pornographers, An Horse) in Vancouver, BC. It was earlier in the spring of 2011 that Now, Now began to solidify a relationship with Trans- Records founder and Death Cab For Cutie guitarist/producer Chris Walla. Threads will be released by Trans- Records on March 6^th 2012.

nownowband.com
trans-records.com

Upcoming Tour Dates Below: New Dates in Bold

MARCH
* = w/ The Naked & Famous

13-18 – SXSW 2012

19 – Santa Ana, CA – The Observatory
21 – Los Angeles, CA – Wiltern Theatre*
23 – Austin, TX – Stubb’s Waller Creek Amphitheatre*
24 – Houston, TX – House of Blues*
25 – New Orleans, LA – House of Blues*
27 – Orlando, FL – The Plaza Live*
28 – St. Petersburg, FL – State Theatre*
30 – Miami, FL – Grand Central*
31 – Athens, GA – 40 Watt Club*

APRIL
01 – Carrboro, NC – Cat’s Cradle*
02 – Richmond, VA – The National*
03 – Brooklyn, NY – Cameo Gallery (21+) (HEADLINE SHOW)
04 – New York, NY – Terminal 5*
05 – Toronto, ON – Sound Academy*
06 – Pontiac, MI – The Crofoot*
07 – Grand Rapids, MI – The DAAC (HEADLINE SHOW)
09 – Indianapolis, IN – The Vogue*
10 – Nashville, TN – Mercy Lounge*
12 – St. Louis, MO – The Gargoyle (Wash U)*
13 – Milwaukee, WI – Turner Hall Ballroom*
14 – Madison, WI – Majestic Theatre*
15 – Chicago, IL – Vic Theatre*
17 – Kansas City, MO – The Midland Theatre*
18 – Denver, CO – Ogden Theatre*
19 – Salt Lake City, UT – The Depot*
21 – San Francisco, CA – The Warfield*
23 – Portland, OR – Crystal Ballroom*
24 – Seattle, WA – Showbox Sodo*
25 – Vancouver, BC – Commodore Ballroom*
May 03 2012 Now, Now Release New Video + Summer Tour Dates

NOW, NOW DEBUT MUSIC VIDEO FOR THE SINGLE “THREAD”
FROM THEIR CRITICALLY ACCLAIMED SOPHOMORE ALBUM THREADS
OUT NOW ON TRANS-RECORDS

OVER 350,000 SPOTIFY ALBUM STREAMS IN MARCH

UPCOMING SUMMER TOUR DATES WITH FUN., JUKEBOX THE GHOST, AND HELLOGOODBYE

Now, Now and Trans- Records are excited to present the music video for the single “Thread,” from their impressive sophomore album Threads (March 2012). The band have drawn attention from a broad spectrum of supporters in the press, as well as fans who ended up streaming the album over 350,000 times on Spotify this past March. Now, Now were named a Band To Watch at SXSW by both Paste and NPR All Things Considered, and the record has been lauded by Under The Radar, The Onion, Alternative Press, Nylon among many others.

Having just wrapped up a month long tour of North America with The Naked & Famous, Now, Now hit the road at the end of May as sole support for fun., and continue on later this summer Jukebox The Ghost in July. Upcoming tour dates below.

Watch the Picture Machine Productions (POLICA, Bon Iver) video for

http://www.youtube.com/watch?v=yfi_WUxfKP4

Stream/Download “Dead Oaks” – “School Friends” on Soundcloud

Watch The Video for “Dead Oaks”

“Perfect Pop” – NPR

“…these songs, especially the stuttering “Dead Oaks” and the gorgeous “School Friends,” comprise a winning collection of emotional songs about relationships, romantic and otherwise.” – Under The Radar

“The sound is at once instantly inviting-plenty of earworm-worthy angular guitars and seductive synthesizers-and surprisingly deep, with Dalager’s wounded alto the perfect conduit for the band’s tales of fragile relationships in flux.” – The Onion

nownowband.com

twitter.com/nownowband

facebook.com/nownowband

Upcoming Tour Dates Below:

# = w/ FUN.

* = w/ Jukebox The Ghost

MAY

29 – Portland, OR – Roseland Theatre#

31 – Phoenix, AZ – Mesa Arts Center#

JUNE

01 – Ventura, CA – Ventura Theatre w/ Hellogoodbye

02 – San Luis Obispo, CA – SLO Brewing Company w/ Hellogoodbye

05 – Flagstaff, AZ – The Orpheum#

06 – Santa Fe, NM – Railyard Plaza (FREE)#

08 – Oklahoma City, OK – Diamond Ballroom#

09 – St. Louis, MO – The Pageant#

11 – Covington, KY – The Madison Theatre#

13 – Indianapolis, IN – Egyptian Room at Old National Centre#

14 – Cleveland, OH – House of Blues#

15 – Pittsburgh, PA – AE#

16 – New York, NY – Terminal 5#

17 – New York, NY – Terminal 5#

18 – New York, NY – Mercury Lounge (HEADLINE SHOW)

19 – Philadelphia, PA – North Star Bar (HEADLINE SHOW)

JULY

08 – Chicago, IL – Lincoln Hall*

09 – Minneapolis, MN – 7^th Street Entry*

11 – Kansas City, MO – The Riot Room (Indoors)*

12 – St. Louis, MO – The Firebird*

13 – Nashville, TN – The High Watt*

14 – Indianapolis, IN – Earth House w/ Margot & The Nuclear So and Sos

15 – Cincinnati, OH – Bunbury Music Festival