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Bobbie Gale
Big Hassle Media
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Ashley White
Atlantic Records
ashley.white@atlanticrecords.com
212-707-2050
Switchfoot
Vice Verses
With its play on words, Vice Verses, the title of Switchfoot’s new album, coherently suggests the album’s theme: everything has two sides. “Every blessing comes with a set of curses,” singer-guitarist Jon Foreman sings on the title track, all the while wondering if “there’s a meaning to it all.” That theme runs through the album’s 12 songs and is even reflected in the album’s black and tan cover.
“The whole thing is about polarity,” says Foreman. “We wanted to write about the polarity of what it means to be human, the lights and darks. I’m always intrigued by the tension that exists between life and death. When making Hello Hurricane, there was a graveyard right by the hotel we were staying at while we were mixing it, and I spent a little bit of time there each morning walking through and sorting it out…really Vice Verses started there. This record is as much about loss as it is about what we still have while we’re living.”
One example of that quest for meaning includes the Foo Fighters-like “Afterlife,” in which Foreman contemplates mortality. There are plenty of other good examples, too. In the ballad “Thrive,” he muses, “Am I myself, or am I dreaming?” Foreman starts the hard-rocking, anthem-to-be “Dark Horses,” by admitting, “I’ve made my mistakes.” And in “Souvenirs,” he practically channels U2’s Bono as he croons, “Nothing lasts forever.” But the one track that will really throw fans for a loop is “Selling the News,” a Beck-like song with a hip-hop beat that finds Foreman performing spoken word.
“I think the song is inspired by a lot of different things,” Foreman says of “Selling the News.” “We are bombarded by a lot of talking heads and salespersons in terms of billboards and televisions. I began to ponder the idea that these enormous media machines are fed by advertisers, and they are happy when there’s something sensational going on in the world. This is a new paradigm that we haven’t seen before. There’s this onslaught of information. The idea that we are raising generations that are completely accustomed to watching wars on TV is a little bit frightening to me.”
“People will be surprised when they hear it,” says drummer Chad Butler. “Jon’s rhythmic delivery is amazing. I often feel like Jon is a drummer locked in a singer-guitarist’s body. He’s incredibly aware of drums and how they interplay with the vocals. The song is definitely influenced by the hip-hop we grew up listening to, whether it’s A Tribe Called Quest or Beastie Boys.”
When Switchfoot released Hello Hurricane in 2009, it symbolized a rebirth of sorts. After a good run with Columbia Records, the band had a new home at Atlantic Records and as if to celebrate, the band self-financed the building of its own studio and the recording of the album.
If 2009’s Hello Hurricane suggested a new chapter in the musical book that is Switchfoot, consider Vice Verses to be a sequel of sorts. Foreman says the album is “a brand new chapter, but would not exist without Hello Hurricane” and refers to it as a “surgical procedure where everything is clean-cut.” LikeHello Hurricane, it was recorded at the band’s own studio, where the comfort level is now much higher since the guys have been able to work out all of the space’s kinks.
“The making of Hello Hurricane was really difficult for us,” says Butler. “We were on a journey where we didn’t know what the end was. This time was much easier, and I attribute that to knowing exactly what the songs were that we were going to work on, and knowing that we were going to emphasis the rhythm section. That put us in a position of strength this time. The process of recording was more enjoyable and much more focused.”
“This is the second record we’ve made in our studio space, and it’s amazing how we felt completely at home,” adds Foreman. “It allowed us to focus and take chances.”
The album’s title track was actually one of the last songs the band wrote for Hello Hurricane. But it wasn’t quite right for Hello Hurricane, so it was left on the cutting room floor.
“I was reluctant to put it on Hello Hurricane because it didn’t really fit with the other material,” Foreman says of the song. “So we shelved it and saved it for another record. We decided then that it would be the title for the next record, whatever it would look like. Well before Hello Hurricane came out, Vice Verseswas well under way.”
When it came time to actually record the song, the band tinkered with it to whip it into shape. “We tried a version where the guitar melody was actually played on the bass,” explains Foreman. “We came back to the acoustic guitar and even though that was one of the first songs written for Vice Verses, it was the last song recorded because we kept striking out. It was hard to present the song so that not only was it clear in what it was trying to say but also so that it was in keeping with this collection of other songs. Once we got the instrumentation right, it fit in really nicely.”
Vice Verses also expands the band’s sonic palette by experimenting with a variety of sounds. There’s a great rhythm to songs such as the groove-oriented “The Original” and “Blinding Light,” which benefit from a hip-hop backbeat. “The War Inside” really puts the rhythm section up front and the snappy “Rise Above It” recalls the Chili Peppers punk-funk.
“It’s funny because for us, we’re usually holding back,” Foreman says. “On this record we let a little bit more out. “We grew up listening to soul music and Motown,” says Butler. “We took that influence and made sure a song like ‘Breathless’ has an emotional element to it.”
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The San Diego band first formed in 1996 when Foreman and his brother Tim put the group together. Butler says the band members were all friends from their days at Carlsbad High. At the time, the San Diego indie rock scene was thriving as bands such as Rocket from the Crypt and Drive Like Jehu had just started to gain national attention.
In keeping true to its San Diego roots, the band annually hosts Switchfoot Bro-Am, an event that benefits the San Diego-based StandUp for Kids, a national volunteer outreach nonprofit. The Bro-Am includes a surf contest, charity auction, and festival concert. The event has raised over $500,000 to date, and this year’s event attracted 10,000 people.
“San Diego has given us so much,” Foreman says. “Bro-Am is the most rewarding week of our lives. I’ve been given so much, it’s natural for me to give back to these kids who have been dealt a tricky hand. These are amazing kids who are dealing with all sorts of issues.”
In addition to his role in Switchfoot, Foreman still finds time for Fiction Family, the acoustic outfit that he fronts alongside Nickel Creek’s Sean Watkins. He has also become a columnist for the Huffington Post and writes about topics as wide-ranging as his backyard garden and inspirational civil rights leaders.
“We love music and playing together,” he says. We thrive on the communal aspect of song and the stories that are invested within. We’ve been through a lot together… Incredible, wonderful moments and also really destructive, painful moments. You can feel that weight in some of the songs. It’s an incredible dream-come-true to say, ‘It’s time for a new Switchfoot record’ and to be able to go into the studio and make the album exactly how we want to make it.”
VICE VERSES, THE FOLLOW-UP TO SWITCHFOOT’S
GRAMMY®-WINNING HELLO HURRICANE,
IS SCHEDULED FOR SEPTEMBER 27th RELEASE
7th ANNUAL SWITCHFOOT BRO-AM PRESENTED BY HURLEY WILL TAKE PLACE THIS WEEKEND, WITH THE HOWLS,
THE ROMANY RYE, THE SILENT COMEDY AND
JON FOREMAN & FRIENDS PERFORMING AT BEACH CONCERT
On September 27th, Atlantic Records will release Vice Verses, the eighth studio record from multi-platinum rock band SWITCHFOOT. Working with producer Neal Avron (Weezer,Linkin Park), the band recorded most of the album in their San Diego, CA home studio. Mike Elizondo (Eminem, Regina Spektor) who produced SWITCHFOOT’s GRAMMY-winning album, Hello Hurricane, served as executive producer. Released in 2009, Hello Hurricane entered The Billboard 200 at No. 13 and contained the Modern Rock hits “The Sound (John M. Perkins’ Blues)” and “Mess of Me.”
“Vice Verses is a record of tension and release. It’s an attempt to describe the polarity of the human experience. The sunlight and shadow. The highs and lows, laughter and pain, hope and fear, doubts and belief,” says lead singer/guitarist Jon Foreman. In title track he writes; ‘Every blessing comes with a set of curses. I got my vices. I got my vice verses.’ So we live in the tension – pulled and stretched thin. Vice Verses is soul music – attempting to get to the heart of the human experience: Living in the tension and turning it into song.”
Vice Verses is the work of a band that is so restless, they devote an entire song (“Restless”) to the condition. It’s that very uneasiness – an unwillingness to choose the treadmill over the triathlon – that fuels the band’s forays into new musical territory and Jon Foreman’s unflinchingly honest lyrics. You can hear the tension build along with the first chords of album opener “Afterlife,” leading into a bold statement of intent: “I’ve tasted fire I’m ready to come alive/I can’t just shut it up and fake that I’m alright/I’m ready now/I’m not waiting for the afterlife….I believe we start forever now.”
Songs like “Afterlife” and “The War Inside” take the harder-edged approach of Hello Hurricane a step further, creating what Billboard has called “powerful, anthemic rockers…like an amalgamation of U2′s ‘Achtung Baby,’ Linkin Park.” Overall, Vice Verses is a more eclectic collection than its predecessor with quiet gems like “Souvenirs” and the title track butting up against the infectious “The Original,” reminiscent of Foo Fighters, and the biting, largely spoken-word “Selling the News.” The latter is a poetry slam Beck-meets-Beastie Boys style examination of a media-mad nation: “America listens the story is told/the hard sell, all caps, all bold…begging the question mongering fears/stroking the eye and tickling ears/the truth ain’t just what it appears/we’re selling the news.”
But SWITCHFOOT isn’t content to merely detail the gaping contradictions they find within themselves or the surrounding culture. As the rousing lead single “Dark Horses” makes abundantly clear, we were designed to transcend, to stand up against the darkness. It’s a theme echoed in Foreman’s latest Huffington Post piece (http://www.huffingtonpost.com/jon-foreman/meaning-of-life_b_874934.html), excerpted here:
“The art comes from the awkward ache. The knot in my stomach usually teaches me more than comfort ever could. The sculptor’s chisel carves away at the block to bring something new into being. In the same way, we hammer away at the world we’re given to bring something new into being. We re-appropriate the past and present to create the future – breath by breath.”
SWITCHFOOT – comprising Jon Foreman (vocals/guitar), Tim Foreman (bass), Chad Butler (drums), Jerome Fontamillas (keys/guitar) and Drew Shirley (guitar) – will launch a world tour in conjunction with the release of Vice Verses. This weekend the band is hosting what is, to them, one of the most meaningful concerts of the year: the Switchfoot Bro-Am Presented By Hurley (http://www.switchfoot.com/c/bro-am). The Howls, The Romany Rye, The Silent Comedy and Jon Foreman & Friendswill perform at the concert/surf contest, to be held Saturday, June 18th, at Moonlight Beach in Encinitas, CA. An Auction Night Soiree (set for June 16th at a private La Jolla Farms residence) and a post-concert after-party at the nearby Belly Up Tavern featuring performances by Johnny Rzeznik (Goo Goo Dolls), Fiction Family and Little Hurricane round out the weekend’s activities. Now in its seventh year, this year’s Bro-Am will benefit the San Diego and Oceanside chapters of StandUp For Kids (www.standupforkids.org), a national nonprofit volunteer outreach organization dedicated to making a difference in the lives of at-risk, homeless and street kids. Since its inception in 2005, the Bro-Am has raised almost $500,000 for San Diego-based children’s charities.
The track listing for Vice Verses is as follows:
1. Afterlife
2. The Original
3. The War Inside
4. Restless
5. Blinding Light
6. Selling the News
7. Thrive
8. Dark Horses
9. Souvenirs
10. Rise Above It
11. Vice Verses
12. Where I Belong