Big Hassle Media
TRUCARR FT. BANKROLL FREDDIE
“UP WIT IT”
WATCH “UP WIT IT”
LISTEN TO “UP WIT IT”
Today, rising Watts, CA rapper TruCarr teams up with Arkansas’ Bankroll Freddie in “Up Wit It,” a bruising new single off his upcoming debut project Based On a Tru Story releasing via 100 Ent/eOne in 2021. In the music video, the two friends show off their money, cars, and talent as they rap alongside a pounding beat and catchy synths. The video intercuts with clips from the film Boyz n the Hood, getting honest about the struggles Black men face all over the country and specifically in his hometown of Watts, California.
“I did it to turn the city up, to get the city some recognition,” TruCarr explains. “There’s people from our city that’s on, like Jay Rock. Shout out to TDE. But I want to bring more to the city. Like people know Compton, I want them to know Watts.
The new music follows street single “Outside,” which was remixed by friend and fellow West Coast rapper Blueface and landed on his Famous Cryp album.
A name tells you a lot about a person. For rising rapper TruCarr, his moniker speaks to his persona and his family. “I started off like I wasn’t going to tell anybody any fake shit,” explains the Watts, California rapper, whose visibility exploded thanks to his street record “Outside.”
As the latest signee to Wack 100’s 100 Ent. and eOne (also home to The Game and Blueface), TruCarr is one of rap’s most distinctive new voices. He hails from Southern California and has that LA swag, but he’s got a bit of a Southern twang to his tone. That’s because his mother and grandmother are from Louisiana, and his father is from Michigan. It all adds up to a remarkably distinctive talent unlike one rap has ever seen.
TruCarr’s passion and personality shines on his pounding new single “Up Wit It.” Here, he delivers an impassioned anthem for his hometown, shouting its name throughout the high-energy track. “I did it to turn the city up, to get the city some recognition,” TruCarr reveals. “There’s people from our city that’s on, like Jay Rock. Shout out to TDE. But I want to bring more to the city. Like people know Compton, I want them to know Watts.”
As TruCarr records material at a furious pace, he’s got his eye set on his debut project, Based On A Tru Story. Like many things with the wise-beyond-his-years artist, the meaning of the title is straight-forward. “I’m going to keep it 100 and I’m talking about my life, so it’s Based On A Tru Story,” he says. “It’s me and my name’s Tru, so it just fit.”
About Bankroll Freddie:
Bankroll Freddie is rapidly emerging as one of Arkansas’ hottest new rappers, with support from hip-hop’s most in-demand label Quality Control Music. Freddie was a hustler from an early age out of the streets of Helena, AR (AKA “Helltown”), and continues to maintain that influence with his team, Band Klan Mafia (BKM). His lifestyle embodied the title of his debut album, From Trap to Rap. Freddie started his music career in late 2017 as an independent artist with a strong following in his home state. He continued to work on his craft and dedicate more time to his music. He released his first mixtape, Saved by the Bales, in 2019 with hits like “Drip Like This” and “What the Hate Bout”. The buzz around this mixtape and Freddie’s social media “Act Up” Challenge drew the attention of Quality Control Music’s CEO, Pierre “P” Thomas, who signed Bankroll Freddie to the label in September 2019.
With his unique flow and trap lyrics, Bankroll Freddie has paved the way to become the hottest rapper to come out of Arkansas. His first single under the label, “Drip Like This Remix” featured verses from two of today’s hottest rappers, Lil Baby and Young Dolph. Freddie’s highly anticipated debut album From Trap to Rap was released at the end of 2019 along with strip club anthem “Lil Mama” featuring Renni Rucci. Now fresh off his effort on “Quarantine Flow”, Freddie is ready to reconnect with the streets and his fans as he plans to continue putting out the freshest trap music from the South.