Sam Himself

BIOGRAPHY

Sam Himself - Switzerland’s reigning "King of Tears" aka New York’s leading Fondue Western™ baritone - shared his second album, Never Let Me Go January 27, 2023 via Sony Music.

The ten-track LP marks the latest collaboration of "Swiss-born, Gotham-bred" (SPIN) indie rocker Sam Koechlin with his longtime producer / "Second Beatle" Daniel Schlett (Iggy Pop; The War on Drugs) and mastering engineer Greg Calbi (David Bowie; Bruce Springsteen), featuring Chris Egan (Solange; Blood Orange) on drums and Josh "JD" Werner (Ghostface Killah; CocoRosie) on bass.

Album singles Mr. Rocknroll – for which Sam teamed up with Zurich-based fashion house YVY, whose fans include Madonna and Billie Eilish, according to the New York Times, for a signature line of Sam Himself Buckle Trousers) – Golden Days (Sept. 16) and Never Let Me Go (July 22), the album's title track, previously offered a taste of Sam's sophomore effort: the soundtrack for the first day after what looked like the last one, fueled by the madness of a rapidly accelerating career trajectory, the thrill of touring again with his band, and the promise of a reopening world whose studios, stages and dance floors we get to share again at long last.

Heartland, the album's focus track, “finds Sam Himself at his most warm and soulful, offering up a soaring sound that brings hints of The Killers and The War on Drugs into the mix,” according to Under The Radar Magazine.

In Sam's own words, "'Heartland’ is a Fondue Western road movie, shot through the lens of someone who only has eyes for one other person, driving a stuffy Prius to the end of the world (or across three states, at least) just to be with them. If that sounds over the top, it is.”

Swap out the Toyota Prius for a busy tour bus and you'll get the music video, an eclectic collage of live footage, fan videos and self-made recordings of Sam and his band on tour – just in time before they hit the road again: Sam begins the first leg of his European Tour in February 2023, confirming stops in Berlin, Vienna, and Zurich, with more to follow (incl. a string of US dates TBA).