Sound Future

BIOGRAPHY

SOUND FUTURE FOUNDATION, a 501(c)(3) nonprofit organization harnessing the influence of the live event industry to accelerate and catalyze climate innovation, has announced the appointment of its new Board of Directors. The Sound Future Board comprises nine members of diverse experience and background, spanning top creatives, technical experts, industry professionals, and climate financiers, all dedicated to shaping an environmentally sound future.

The Sound Future Board is chaired by Terah Lyons, former policy advisor to the US Chief Technology Officer Megan Smith in President Barack Obama's Office of Science and Technology Policy and founding Executive Director of the global nonprofit Partnership on AI. Lyons has spent over a decade building and supporting organizations responsibly innovating in critical new domains at the intersection of technology and societal impact, and currently sits as an Executive in Residence at Zetta Venture Partners championing and investing in early stage applied AI founders.

The Sound Future Board of Directors also include:

·     Kelci Zile (Treasurer), Sustainability Partner, Madrona Venture Labs

·     Adam Brunner (Secretary), Senior Planner & Counsel, Wildstar Partners LLC

·     Brandy Schultz, Co-Founder/CMO, Sound Future & Founder of Adventure Nannies

·     Ashley O’Winter, Co-Founder/COO, Sound Future

·     Wesley Schultz, Songwriter/Producer/Lead Singer/Co-Founder, The Lumineers

·     Sara Full, Parnelli award-winning Tour Manager (The Rolling Stones, AC/DC, The Lumineers)

·     Joe Atamian, Senior Vice President, Wasserman Music

·     Alex Bruford, Award-winning Founder/CEO/Agent, ATC Live

Complete details re: the Sound Future Board can be found at the newly launched asoundfuture.org, an innovative new website created in partnership with Earthrise Media, a digital media platform and creative studio dedicated to communicating the climate crisis. The new site is highlighted by the Sound Future x Wasserman Climate-Conscious Vendor Directory, the first-of-its-kind interactive list of live entertainment vendors searchable by specialty and location, also offering access to a wide-ranging list of consulting services to help inform decision-making.

“Sound Future represents the next generation of climate action leadership in live events,” says Joe Atamian, Sound Future Board Member and Senior Vice President, Wasserman Music. “Built to serve those at the heart of the live event industry, this team has developed a sophisticated approach to assessing environmentally conscientious innovations for events like concerts and professional sports while respecting our collective operational and financial drivers.”

Partnering with industry stakeholders, Sound Future conducts independent assessments of the industry’s most pressing climate questions. The organization then reports on data-backed and science-driven best practices, highlighting those that help partners meet their business objectives while also improving the event experience for the talent and their fans.

“Sound Future explores market-ready solutions while also engaging the climate innovation community to bring forward superior results,” notes Sound Future CEO, Cassie Lee.

“Live events offer a unique opportunity to influence positive change in technology, science, politics, and public discourse.”

Sound Future has built a community of cultural thought leaders and a world-class Advisory Council to join forces with industry partners to de-risk the climate dialog, share lessons learned and amplify achievements. The upcoming months will see Sound Future curate a series of unique experiences that leverage the influence of live events to incite collective climate action. Complete details will be announced soon.